40/100 — At Risk
Your website doesn’t clearly state where you operate.
Those jobs are going to competitors.
Score cap applied
Your score is currently capped at 82 because your site doesn’t clearly show where you operate.
Fixing this can increase your score by up to +18 points.
Recommended fix: Add a Service Areas section listing every city you cover, and put your primary city in the title and H1.
What this means in real terms
In plain language.
- You’re not showing up when customers ask AI who to hire.
- Competitors with cleaner pages are being recommended in your place.
- High-intent leads are going to other businesses without you knowing.
Your score is low primarily because
- 1.Search engines and AI have no structured data identifying your business, services, or service area.
- 2.Your site never clearly names the cities you serve, so AI filters you out of local searches.
- 3.10 of your 12 photos have no descriptions, so AI can’t see your portfolio of finished work.
Core problems
4 patterns are keeping AI from recommending you.
This is the main reason your score is low
01LocationAI doesn’t know where you operate
What we found
- No service area listed — 0 cities, suburbs, or zips found on the homepage.
- No city in title or H1 — Geo terms not detected in your most prominent text.
Business impact
→ When customers search locally, you’re not even being considered — those jobs go to whoever names a city on their site.
What to fix first
Add a Service Areas section listing every city you cover, and put your primary city in the title and H1.
02IdentityAI can’t tell what you actually do
What we found
- No schema markup — 0 structured-data blocks detected.
Business impact
→ Customers asking for your services are being pointed to competitors with clearer messaging.
What to fix first
Add LocalBusiness schema and rewrite the hero so your top services appear in the H1 and the title.
03TrustYour site reads as unmaintained
What we found
- 10 of 12 photos missing descriptions — 83% of images have no alt text.
- Missing standard security headers — Not set: content-security-policy, x-content-type-options, referrer-policy.
Business impact
→ In close calls between you and a competitor, yours loses — and the job goes to them.
What to fix first
Write alt text for every project photo and have your developer enable the missing security headers.
04ContentThere’s nothing on the page worth quoting
What we found
- No FAQ content — No question-and-answer patterns matched.
- Thin homepage (412 words) — Target range: 600–900 words.
Business impact
→ When AI answers customer questions in your space, your competitors get cited by name and you don’t come up at all.
What to fix first
Add an FAQ section with 6–10 real customer questions, and expand the homepage to 600–900 words.
If you fix this
Your most leveraged single fix.
Top fix
Add LocalBusiness, Service, and FAQPage schema
If you fix this, your estimated score becomes:
Action plan
Fix in this order.
01Add LocalBusiness, Service, and FAQPage schema
This is what makes you legible to AI as a real local business with real services in a real area. Nothing else moves the needle as much.
Foundation02Rewrite the homepage hero
Above the fold, name your top three services and the cities you cover. Plain language, in the words customers use.
Foundation03Build a real FAQ
Six to ten questions you actually get on intake calls, with two- or three-sentence answers. AI cites this format almost word-for-word.
Authority04Describe your top photos
One sentence each for the hero image, top three project photos, and before/afters. Specific to the actual work shown.
Quick win05Expand the homepage to 600–900 words
Cover services, areas, differentiators, and what to expect when a customer calls.
Authority06Enable the missing security headers
HSTS, X-Content-Type-Options, Referrer-Policy, and a basic CSP. A 30-minute job for any web developer.
Cleanup
Methodology
How your score is calculated.
Six categories, weighted by how much each one moves the needle for AI recommendations.
- Clarity (what you do)25%
- Structure (schema markup)20%
- Content (H1, headings, copy)20%
- Local relevance (geo signals)15%
- Media (alt text)10%
- Trust / technical signals10%
This is fixable quickly — but only if these issues are addressed correctly.
Done-for-you
Want us to handle this for you?
You don’t need to figure this out — we fix it for you. More complex cases are quoted upfront.
GEO Foundation Fix — $497
- Fix the issues found in your audit
- Improve AI visibility across ChatGPT and other platforms
- Optimize structured data and business signals
- Re-check your visibility after fixes